Apple privacy, increased ad costs, homogenous spending and proliferation of smaller, more targeted channels have led marketers to rethink their Facebook spend. Multi-channel marketing with room to experiment enables brands to avoid falling victim to channel over-reliance and be well prepared to discover and scale new opportunities.

Here are some thoughts on how to start the process.

By Terri Chrestenson, Marketing Specialist

By Steve Sack, Director of Digital Marketing

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By Todd Olsen, Head of Marketing Practice

By Nancy Poznoff