Our Small Team of Big Leaders
Meet Kingston Marketing Group
Gone are the 70-hour work weeks, chic office spaces, and cigar-room steak dinners. After spending years behind P&Ls and working with consulting firms and creative agencies throughout our in-house careers, we set off to create what we always needed: access to enjoyable people with big experience who can roll up their sleeves and do it all — without the unnecessary and expensive overhead. We serve as consultants, creators, sounding boards and mentors, and we enjoy wearing each hat as much as the other.
Nancy Poznoff
Partner
Nancy has over 20 years of consumer and B2B marketing, product and operations experience at companies like Zillow Group, Starbucks and T-Mobile (most recently VP of marketing). Her superpowers are brand strategy, integrated marketing and building high-performing teams.
Jason Weinberger
Managing Partner
At age 24, Jason wrote the successful Super Bowl launch of Gatorade G2 after unsuccessfully attempting the Saltine challenge with Derek Jeter. He went on to create award-winning campaigns for Harley Davidson, Miller Lite and Sprint, while teaching intro to copywriting at the Chicago Portfolio School. After a few years of teaching, he decided to head back to school as well—getting his MBA at the Kellogg School of Management.
Katie Curnutte
Partner
Katie moved to Seattle and started at Zillow in 2008 after a prior life as a journalist. She spent 11 years leading Zillow’s communications, government relations and public affairs teams (most recently as SVP). Her superpowers are telling stories with data, building executive profiles, and having the coolest head in a crisis.
Matt Kaminsky
Managing Partner
After graduating from Vanderbilt University, Matt headed north to Chicago for an internship at Leo Burnett. Four years later he had amassed experience creating campaigns for some of the biggest and best marketers on the planet—including Nintendo, P&G and many more. He then moved to the independent-agency world where he gained expertise advertising in the B2B and start-up markets.
Todd Olsen
SVP of Marketing Practice
Todd has a unique blend of classic brand management and product innovation, with startups to Fortune 500 companies. He led strategy and account management at Y&R in San Francisco. After heading back home to Seattle, he found his love of retail, leading the reinvention and turnaround of the $1B Frappuccino brand at Starbucks. His superpowers exist in the simplification of complex topics and, of course, writing the perfect brand promise.
Alexa Fiander
SVP of Communications
Alexa is a seasoned communications pro with deep experience leading strategic comms and media relations for several household brand names, both in-house and as a consultant. Most recently, Alexa was at Amazon leading smart home PR, before that she was at Zillow for 7 years running data PR and financial communications. Her superpowers are data storytelling, strategic media relations, and helping unify cross-functional teams towards a common goal.
Jessie Levy
SVP Account Management
Jessie previously spent over a decade at BBDO where she was an SVP of Account Management. She has successfully defined and delivered marketing programs that drive tangible growth for iconic brands such as Windex, Wrigley Gum brands and Bayer Aspirin.
Alex Cervantes
Account Supervisor
Alex specializes in agency account management and client communications, with particular focuses in project management and project success. With experience working alongside some of the largest DTC brands in e-commerce and retention + performance marketing agencies, Alex brings a well-rounded approach to what defines a successful client / agency relationship. His superpowers include Gantt Chart development (if you know, you know) and process streamlining.
Lauren Riefflin
Director of Communications
Lauren has over a decade of experience leading corporate, B2C and B2B communication strategies. She spent 12 years at Zillow Group, most recently as the Director of Communications for Zillow's NYC brands, StreetEasy and Out East. In New York, she built and oversaw a hybrid comms/marketing team, and also served as a frequent spokesperson for lifestyle news in national and local publications (CBS, CNBC, CNN Money, NYT, NY1, Fox5). Her superpowers are having an excellent "corporate jargon" detector, thinking creatively about how to connect dots, and helping people find and communicate ideas with an authentic voice.
Karen Kamel
Director of Communications
Karen has over 20 years of experience in strategic and marketing communications, working closely with investment, legal, executive and marketing teams. She led communications for Sofinnova Ventures for ten years, and managed communications initiatives for Cooley LLP at the corporate, practice group and geographic levels. Karen's super power is keeping an eye on the big picture, considering the interests of all stakeholders and the perspectives of all audiences so that communications are well spoken and well heard.
Alexandra Elich
Senior Communications Manager
Alexandra is a seasoned storyteller and communications professional with a wealth of experience in public relations and media. She has previously served as Head of Communications for a future-of-work SaaS startup and has led PR teams at several growing B2B SaaS companies. In addition to her background in communications, Alex has also worked as a TV news reporter and anchor for nearly a decade, giving her deep expertise in multi-media storytelling across various platforms. She is skilled in developing and executing strategic communication programs that help to maximize positive exposure and awareness for her clients. Alex is also the founder and creator of a women's professional networking group. Her superpowers are storytelling, media relations, and turning complex ideas into digestible narratives.
Lauren Nash
Sr. Communications Manager
Lauren has a depth of communications experience working in-house with financial and real estate tech companies, telling stories with data, and preparing spokespeople for high-profile interviews. Most recently, Lauren spent years at NerdWallet leading communications and media relations for their credit cards and travel verticals. Prior to NerdWallet, she worked on data PR and corporate communications at Zillow Group. Her superpowers include keeping her finger on the pulse of trending news, simplifying complex narratives, unifying cross-functional teams and taking strategic risks.
Jillian Henrichs
Marketing Manager
Jillian has over a decade of in-house marketing experience with brands like Zillow, MiiR, and Brooks Running. She is well-versed in video production, social media management and campaign development. Her love of purpose-driven storytelling and brand strategy skills collided when she developed an award-winning branded video content program for Brooks Running. Her super powers include keeping the "why" as the core of strategy work and always having a snack on hand for brainstorming.
Terri Chrestenson
Sr. Marketing Specialist
Terri graduated from the University of Oregon in 2021 with a major in advertising and a minor in sustainable business. She has experience in content marketing, influencer partnerships and social media strategy. Her superpowers are being every team member’s right-hand woman when needed and knowing how to not only identify trends, but channel them into meaningful action.
Cassandra Buss
Administrative Support
Cassandra is a long time Eastside business banking executive who made a mid-life pivot to owning and operating a consulting company that provides organizational / procedural advice and accounting services to small start-up businesses. Known for always wearing a smile, Cassandra relishes the opportunity to understand the nuts and bolts of the businesses she serves and to create processes and efficiencies to create the concrete data needed for owners to make smart decisions in their businesses. Her superpowers are being extremely organized and always applying her good common sense.